My Sweaty Betty Application Video

About Me

Sophia Obrecht (noun) a strong strategic communicator who never says no to chocolate. I’m applying for the Brand Marketing assistant at sweaty Betty. When I think of Sweaty Betty I think femininity, I think individuality, and I see a brand continually working to empower women and bring positivity and personality back to the active-wear industry. From a female design team to a brand which encourages strength through happiness and balance, when I think of Sweaty Betty I think of a company I want to work for.

Born in Austria and raised in the UK, I thrive in an international environment. Traveling, meeting new people and learning on the border of different cultures has helped to shape my ethos and my curiosity. An adventurous individual my interests of travel, culture, a feminism  feed into my desire to support Sweaty Betty as it seeks to promote and protect its unique brand and produce high quality and stylish active wear to make every woman feel great. As woman I know how important it is to feel part of a strong community of sisterhood and friendship, something I learnt during my time on my college football team and as I collaborate on my blog with the amazing women I get to call my friends. The chance to work for a company that understands the importance of female friendship and creating strength through happiness is my key motivation for applying for the brand marketing position.

Strategic Communication

A proactive problem solver, I have experience creating content for a variety of platforms and purposes. My previous internships at adidas and InterNations have widened my understanding of what effective communication means. I was able to develop a knowledge of key issues when engaging with media vs. internal communications. Whilst working on the media communication of FutureCraft Loop Gen 2 launch, creating copy for internal launch of adidas by Stella McCartney post-mastectomy bra, or developing script for all employee emails, I have learnt the importance of defining key messages, finding proof points and understanding a target audience.

Understanding the need for strategic and nuanced communication is key to my work ethos with innovative problem solving functioning at the heart of my creative process. When working on Expat Insider 2018, one of the world’s largest survey of life abroad, I was able to fine-tune my analytical storytelling, working to bring a fact based study to life for both consumers and the press.

Expat Insider 2018

Creativity and Storytelling

My passion lies in finding new stories and perspectives to write and share with an audience, whilst being able to using written communication to express a variety of messages and voices. I have used my blog any my time on Durham University Newspaper as well as my professional experiences to experiment and look for new ways to engage different audiences in a meaningful way. From press releases, , opinion pieces, to lifestyle segments I am able to mold and shape my creativity to different projects.

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Photography and Graphic Design

The importance of visual elements in storytelling is vital to effective communication. After starting my blog last year I began to teach myself how to use Photoshop in order to enhance my blog and strengthen my messaging. With each new graphic and image I am improving my skills and realise the full power of images. Modules in film studies at university have allowed me to analyse and understand how stories can be told effectively through film and adding practical execution have inspired me to take a short course in film making and production in the future.

Determination and Skill

I pride myself in my work ethic and my determination. Always looking to stay curious and keep learning, I continue to take online learning courses and take every opportunity to seek advice and learning from more experienced colleagues. I have a wealth of practical knowledge of programs including Cision, WordPress, Drupal, Photoshop, Poppulo as well as Microsoft office. My key skills lie in language, whether curating, editing or creating effective communication through words, or simply communicating across cultural borders and languages. Project Management.

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