My name is Sophia Obrecht and I am applying for the Press and Publicity assistant at Channel 4. When I think of the Channel 4 brand I think creativity, I think individuality, and I see a broadcaster continually challenging the status quo. From its early programming with shows such as Brookside or the Afterdark, To today diverse and distinctive programming of Derry Girls, Dispatches or First Dates, When I think of Channel 4 I think of the company I want to work for.
Born in Austria and raised in the UK, I thrive in an international environment. Traveling, meeting new people and learning on the border of different cultures has helped to shape my ethos and my curiosity. A creative mind and an opinionated red-head I have always been interested in storytelling…from scripting TV interviews with my sister as children, creating home holiday movies, to writing for my school newspaper, communicating through visual and written mediums is a skill which has grown with me throughout my life. My passion for storytelling and creative problem solving continues to this day. I thrive off the challenge of reaching new audiences and entertaining others through my messaging.
A proactive problem solver, I have experience creating content for a variety of platforms and purposes. My previous internships at adidas and InterNations have widened my understanding of what effective communication means. I was able to develop a knowledge of key issues when engaging with media vs. internal communications. Whilst working on the media communication of FutureCraft Loop Gen 2 launch, creating copy for internal launch of adidas by Stella McCartney post-mastectomy bra, or developing script for all employee emails, I have learnt the importance of defining key messages, finding proof points and understanding a target audience.
Understanding the need for strategic and nuanced communication is key to my work ethos with innovative problem solving functioning at the heart of my creative process. When working on Expat Insider 2018, one of the world’s largest survey of life abroad, I was able to fine-tune my analytical storytelling, working to bring a fact based study to life for both consumers and the press.
Expat Insider 2018
Creativity and Storytelling
My passion lies in finding new stories and perspectives to write and share with an audience, whilst being able to using written communication to express a variety of messages and voices. I have used my blog any my time on Durham University Newspaper as well as my professional experiences to experiment and look for new ways to engage different audiences in a meaningful way. From press releases, , opinion pieces, to lifestyle segments I am able to mold and shape my creativity to different projects.
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Photography and Graphic Design
The importance of visual elements in storytelling is vital to effective communication. After starting my blog last year I began to teach myself how to use Photoshop in order to enhance my blog and strengthen my messaging. With each new graphic and image I am improving my skills and realise the full power of images. Modules in film studies at university have allowed me to analyse and understand how stories can be told effectively through film and adding practical execution have inspired me to take a short course in film making and production in the future.
Determination and Skill
I pride myself in my work ethic and my determination. Always looking to stay curious and keep learning, I continue to take online learning courses and take every opportunity to seek advice and learning from more experienced colleagues. I have a wealth of practical knowledge of programs including Cision, WordPress, Drupal, Photoshop, Poppulo as well as Microsoft office. My key skills lie in language, whether curating, editing or creating effective communication through words, or simply communicating across cultural borders and languages. Project Management.